It’s well-known that quality images are essential to advertise and promote both brick-and-mortar and eCommerce businesses. From brochures and flyers to scrolling online catalogues, these images need to entice customers to purchase a product or service. On an annual basis, online advertising brings in approximately $149 billion in revenue, which attests to the vitality of strong imaging.
In general, businesses will outsource their display image needs to professional photographers. These professionals know the importance of providing a high-quality end product so their clients are able to attract new clients and customers. As a result, many photographers will turn to a photo editing service to further enhance their end product.
In addition to providing photo cropping and color correction services to professional photographers, clipping and photo culling services are also available. A professional photo editing service can assist photographers with ensuring that the client’s image specifications are met. Furthermore, this can make a significant difference on meeting the needs of a broad range of clients.
The type and style of images needed will depend on a company’s culture, purpose, and targeted audience. A realtor, for example, will want photos that display a house’s best features to attract prospective buyers. Furthermore, a technologically-savvy realtor will also want these images to work well in print media, on mobile devices, and websites.
Rather than promoting their brand or product line with live models, some eCommerce sites may choose to have images utilizing the invisible mannequin effect. Photos with special effects such as tilt shift or HDR imaging are also popular to advertise and market products and services. Special effects like these are known to provide unique and vivid images that will cause viewers to pause longer than usual.
Service-based companies will often want images that portray individuals engaged in the activities which they offer. A yoga studio, for example, may want photos that show their students in relaxed poses. An athletic facility, on the other hand, will probably want action shots complete with special effects.
Whatever you need, there are thousands of graphic designers with the skills — and photo editing know how — to make your photos really shine.