Using video marketing content to enhance a company’s search engine optimization (SEO) strategy is becoming one of the most popular online marketing tactics. In fact, an incredible 81% of marketing executives report that they use video marketing for their clients’ campaigns. And when getting your company’s website to appear on the first page of a search engine result is harder than ever,
There are virtually infinite advantages your company gets by using marketing videos — do you know all that there is to know about this highly effective marketing tactic?
If not, here are the four best reasons to incorporate video content into your company’s SEO strategy:
1. Video production services are affordable: Hiring a video production company to create video content for your company is surprisingly cost-efficient. Video advertisements on the web reach an astonishingly larger audience than traditional advertising methods, and they’re much less costly to make.
2. Video SEO services are effective: Video marketing content is significantly more effective at delivering SEO results than traditional text content. Research has shown that video content is 50 times more likely to be organically ranked in Google’s search engine results than text, and videos results account for approximately 70% of Google’s 100 most popular searches.
3. Users love video: Our brains are biologically wired to respond to images and visuals quicker than text. This may explain why people stay on websites that have video content twice as long as they do on websites that don’t.
4. Video builds your brand: Branding is the hottest buzzword in marketing today, and for good reason. Your company’s brand is the image consumers have of your company’s values and the products and services it offers. Getting visibility for your company’s brand is one of the biggest reasons to start creating a video marketing strategy. More.