More people are watching digital video productions online than ever before. Around the world, YouTube’s videos are viewed more than 4 billion times every day. Most of these videos feature marketing videos and advertisements before them.
In addition, approximately 81% of senior marketing executives now include marketing videos as part of their ad campaigns, and in the next five years, video advertising is predicted to account for a third of all advertising spending worldwide — meaning you have some catching up to do if your company doesn’t already do the same.
Here are the top four reasons why your company should be taking advantage of online marketing videos:
1. Marketing videos lead to sales: Because online marketing videos are both informative about new products and entertaining, about 60% of all consumers will watch a video on a product before making a purchase. Marketing videos are a great way to inform and engage at the same time.
2. Web video productions are cost-efficient: Uploading marketing videos to YouTube costs nothing, meaning every company can afford to advertise with videos on the web. In addition, videos stay on the web for as long as you want them to, meaning people can keep watching marketing videos for years after the initial upload.
3. Video marketing can go viral: Did you know that none of the top three YouTube ads of 2013 started out as homepage ads? Their success came almost exclusively from social media shares and likes. With online video ads, you can create universal brand recognition by making high-quality and entertaining content that gets people talking.
4. Online videos are great for SEO: Online video advertisements will help bring your website to the top of Google’s search engine results with video SEO services. Video is actually 53 times more likely to appear on the first page of Google’s search results than a regular text post.
The cliche says that a picture is worth a thousand words. But according to Dr. James McQuivey of Forrester Research, one minute of video is worth eight million words. Don’t waste any more time — take advantage of all the benefits that an online video marketing strategy has to offer. Read this for more.